Austin, TX

I'm Noah Levin.I build AI for complex businesses.

I spent 15 years at Amazon, Whole Foods, Season Health, and Honor making software that powers complex, people-powered operations. In early 2026 I went independent. I'm working on the most interesting problems I've ever worked on.

See what I do ↓
Now

I run Serious People, an AI studio and advisory practice. I work with founders and operators in complex, people-powered businesses — helping them figure out where AI gives them real leverage and building it with them. This is a genuinely exciting moment to be doing this work.

What I do
01

Build

I build AI-powered tools and automations for businesses that operate in the real world. Small-batch software, workflow automation, custom AI agents — scoped tight, shipped fast.

Workflow automationAI agentsCustom toolsPrototypes
02

Transform

I work inside your business to redesign how your team works with AI — identifying the highest-leverage workflows, building the automations, and training your people to use them.

AI workflow designProcess automationTeam enablement
03

Advise

Product and AI strategy for founders and teams figuring out what to build, how to adopt AI, and where it actually moves the needle.

Product strategyAI adoptionOps designFounder advisory

I work with people who are building
something real.

Early-stage founders figuring out what AI makes possible for their business. SMBs in complex industries — CPG, food, real estate, healthcare — where custom software has historically been out of reach. Professional services practitioners whose work runs on expertise and relationships, and where AI can take entire categories of manual work off the table.

Background

West Coast native who retraced his Midwest roots, explored the Northeast and the Northwest, and finally settled down in Texas. Los Angeles → Chicago → Ann Arbor → Seattle → New York → Austin. Fifteen years building technology for operationally complex businesses.

2026–
AI-native products, software, and advisory
2024–2026
HonorVP Product, GM of Supply Side
World's largest home care provider. Launched a Veterans Affairs line of business (zero to 17,500+ hours of care in 6 months), led HIPAA compliance, ran the supply side — recruiting, screening, and hiring thousands of caregivers annually.Reduced caregiver acquisition cost 40% with a data science model that flagged low-likelihood candidates before they required human time.Cut time-to-hire by one week with automated same-day outreach workflows for qualified applicants.
2021–2024
Season HealthCPO
Food-as-medicine platform improving health outcomes for patients with chronic metabolic conditions, acquired February 2026
2020–2021
Whole Foods MarketVP E-Commerce & Digital Product, VP Product Management
Led 100-person e-commerce org, owned the P&L, drove order-of-magnitude cost improvementsBuilt the first unified product org — 40+ PMs, 700 engineers, one strategy
2012–2020
Amazon
Supply chain and instock management for AmazonFresh, from early-stage to national expansionBuilt retail automation across selection, forecasting, procurement — saved 1,300 hrs/week of manual workLaunched grocery delivery as a free Prime benefit in the US, UK, Japan, and Germany
About
Living

Austin, TX with my wife Jess, two-year-old son Ezra, and our dogs Astro and Mabel.

Eating

Food, but specifically Asian food, and especially ramen. I discovered real ramen in high school and have been seeking out the best bowls ever since. I document bowls since 2014 at ramensupply.com — 35+ reviews, 8 cities, 100+ bowls.

Health

Novice-level strength training. Working on building a durable routine around longevity and healthspan. Still figuring it out.

Reading
  • Marginal Revolution — Tyler Cowen's blog. Daily reading since forever.
  • The Free Press — All the news that used to be fit to print.
  • Don't Worry About the Vase — The most rigorous AI coverage I've found. Zvi reads everything so you don't have to.
  • Money Stuff — Matt Levine, finding the comedy in financial news.
  • The Diff — Byrne Hobart. The most original thinker in finance and strategy, Austin local.
  • Bits about Money — Patrick McKenzie. A nerd's nerd on financial infrastructure.
  • Neal Stephenson — When I read fiction, it's usually his. What he writes is always captivating and usually comes true.
  • There Is No Antimemetics Division by qntm — A fictional government department fights threats that erase themselves from human memory. It defies description but it's wild when you experience it.
Listening
  • Dwarkesh Podcast — 3–4 hour conversations with serious people, often on AI, with the world's best follow-up questions.
  • Conversations with Tyler — Tyler Cowen talks to everyone worth talking to. Nobody asks stranger questions.
  • Acquired — Multi-hour deep dives on the full history of great companies.
  • Lenny's Podcast — The best product podcast going.
  • How I AI — The most actionable, substantive podcast I've found for AI practitioners.
Watching

TBPN — Tech and AI news done in the style of SportsCenter meets Mad Money. My goal is to one day ring the gong.

noah@noahlevin.com
LinkedIn·Serious People